When we set out to launch in Syria, we knew a copy-paste of Western delivery apps wouldn't work. Connectivity, payments and language all needed a different approach.
We designed Arabic-first, with full right-to-left layouts across the entire app, then layered Turkish and English on top. Cash on delivery and an in-app wallet replaced the assumption that everyone pays by card.
The result is an experience that feels local — fast, familiar and built for the way our cities actually order food.